Conducting keyword research assists in identifying the optimal keywords to optimize both current and upcoming pages on your website. For instance, if your recently established small business specializes in employee scheduling software, discovering that “employee scheduling tool” has a higher search volume can guide your optimization strategy.

Commonly used SEO techniques include keyword optimization, quality content creation, backlink building, on-page optimization, mobile optimization, and technical SEO improvements. These strategies are popular for enhancing a website’s visibility and ranking on search engine results pages

The main distinction between internal and external links lies in their destinations. Internal links connect different pages within the same website, facilitating navigation and promoting a cohesive online experience for users. On the other hand, external links, also known as outbound links, direct users to external websites, providing additional information or referencing sources beyond the current site. Both types of links play a crucial role in enhancing the overall usability and credibility of a website.

The key difference between follow and no-follow links lies in how search engines treat them. Follow links, also known as do-follow links, are tags that instruct search engines to follow the link and pass authority or “link juice” from the source to the destination. These links contribute to the linked page’s search engine ranking.

Conversely, no-follow links are tags that tell search engines not to follow the link, and they do not transfer link authority. While they can still bring traffic to the linked page, they don’t influence the linked page’s search engine ranking. Websites may use no-follow links for various reasons, such as user-generated content or paid links, where they want to avoid passing authority to the linked content.